"Customers have a high expectation of a seamless buying experience both online and in-store - and that goes for payments, too. With the right technology partners, merchants can not only meet these expectations, but exceed them."
Niklas Brüning, Enterprise Sales Executive bei Adyen.
Great products, excellent service, the right product selection – all this and more makes for a successful customer journey. However, what many merchants overlook when optimizing their buying experiences are payments – yet they have long since ceased to be a mere means to an end and can serve as a real competitive advantage. To help merchants realize the full potential of their payments while reducing the complexity associated with them, Adyen provides a single platform for all payment processing. Merchants can easily consolidate all their payments into one system, quickly and easily introduce new technologies, open new channels, and expand into additional regions. Meanwhile, customers benefit from personalized checkout experiences online, in-app, or in-store, no matter what payment methods they use – worldwide.
Adyen also enables merchants to think omnichannel one step further. Because even if merchants already offer omnichannel services, they can miss out on valuable cross-channel insights if the systems and data are not connected on the backend. With unified commerce, all payment data is transferred into the same system. This enables a wealth of cross-channel customer experiences, simplifies reconciliation for merchants, and provides rich insights into customer data. This allows businesses to track performance across all sales channels and markets and make data-driven decisions that drive growth. They also benefit from a unified view of their customers that can be used to personalize services and increase customer loyalty.
Adyen and act’o-soft support merchants in simplifying their point of sale setup. The advantages: fast and uncomplicated terminal management, easy addition of new payment methods and competent service by real POS experts. At the same time, they can offer their customers a shopping experience that delights them. For example, thanks to the pos4brand checkout solution, long queues can be avoided, which, together with contactless payment methods, contributes to convenient and secure shopping. Practical loyalty programs that can be linked directly to the customer’s payment card help build lasting customer loyalty. This turns in-store shopping into an innovative experience.
Adyen was founded in Amsterdam in 2006 by a group of payment experts, including Pieter van der Does and Arnout Schuijff. Today, Adyen is the payment platform of choice for leading global companies. As the only provider of a modern end-to-end infrastructure that connects merchants directly to Visa, MasterCard, as well as payment methods preferred by consumers worldwide, Adyen offers frictionless payment processes – online, on mobile devices and at the point of sale. Adyen has offices around the globe and counts nine of the world’s ten largest Internet companies among its customers. Adyen’s customer base also includes Uber, Spotify, Flixbus, Robert Bosch GmbH, Mango, HelloFresh and Zalando, among others.
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