••• Wöhrl implements a modern customer sales approach at the POS with ac-screen

The ac-screen module from act’o-soft supplements the POS solution, act’o-cash, with features utilising a modern, large and slender customer screen at the register for sophisticated measures pertaining to information, marketing and customer relations.


Setting
In the past it was normal to use two line customer displays at the cash register. The purpose of these displays was essentially limited to displaying prices to customers.

However, with the increased proliferation of flat screens, the manufacturing costs therefore have declined rapidly thus opening up the opportunity for retailers to use 14 or even 16-inch modern flat-screens to address customers rather than the classical and charming two-line customer display. act’o-soft uses ac-screen to address this point specifically.


Advantages
ac-screen displays your images right where the customer looks. Wöhrl uses ac-screen and presents to its customers at the cash register information combining text, images and films customised to the current sales transaction.

You determine at the head office the sequence and speed in which your images are to be displayed. With relevant and interesting information on the customer screen you obtain the customer’s attention.

With ac-screen you can more effectively and precisely solicit your customers within your shops in addition to furnishing information, for instance, the visualisation of event information or the specific presentation of interesting information on promotional discounts.

In addition to this ac-screen enhances the basis of interaction between cashiers and customers. It enables cashiers to specifically present information and pick-up on the customer’s reaction.

As with all other act'o-soft-applications, ac-screen can also be administered centrally and in a highly flexible manner, it can even be integrated with third party systems.

Customers who have already been using ac-screen for a while report that ac-screen captures the attention of customers to such an extent that the atmosphere in the stores – particularly during times of high customer traffic – decelerates significantly and establishes a more relaxed shopping experience for all customers.


Conclusion
ac-screen is not just simply a surface to display a bit of information and the company logo. ac-screen offers more.

Wöhrl completely taps into modern opportunities, natural attentiveness and the customer’s disposition for interaction during the payment process for your marketing and customer relation goals with the application of the auxiliary module, ac-screen.

With ac-screen use the payment process at the POS as an opportunity to advise and involve customers. The customer is attuned to receive information – certain information is relevant to the customer in the current situation and of particular interest. The customer is thus attentive and ready to absorb the additional visual information prepared by you.

Fully utilise the modern possibilities of selling to customers at the POS with ac-screen!

written on Thu. 06.05.2010